In a crowded café line at SXSW, a product manager asked, “What are you trying to learn today?” That opener led to a two-minute exchange, an introduction, and a pilot. The lesson: respect the moment, keep it short, and anchor on their curiosity rather than your pitch or demo.
A founder opened with features and lost the room. That night, they sent a sincere apology and a concise note reframing the benefit around the investor’s thesis. The investor replied, appreciated the growth, and scheduled time. Recovery is possible when humility, relevance, and a clear next step replace pressure and volume.